Davina McCall and Yinka Bokinni co-host Boots Christmas Unwrapped, a digital show unveiling the retailer’s festive range of gifts in Shoreditch today. Photo by Cover Media
The Menopause Charity is launching a poster campaign urging women to get the support they need.
Celebrities including Davina McCall and Lorraine Kelly are joining a charity drive to end the taboo surrounding the menopause.
The Menopause Charity is launching five new posters from Monday to change attitudes of embarrassment and discomfort around the change, which occurs when a woman stops having periods.
Digital billboard company Clear Channel has donated 80 advertising spaces in shopping centres in England and Wales during the rest of August and September to raise awareness.
Women are invited to post selfies taken with these posters and share them online to “smash the taboo around the menopause”.
TV presenter McCall, one of several high-profile supporters behind the project, said: “Find a poster, take a selfie and post it! Let’s put an end to women feeling unheard and invisible.”
She previously made a Channel 4 documentary Sex, Myths and the Menopause, as part of her work to raise the conversation about the stigma that women face.
The slow onset of menopause can bring debilitating ailments and conditions, including brain fog and low libido. They can cause serious and permanent damage to women’s bones if left untreated.
Dr Louise Newson, founder of The Menopause Charity, said: “The menopause is a female hormone deficiency with health risks. So many symptoms are not recognised as being a result of low hormone levels so these billboards will really help people understand more about the symptoms and also the health risks.
“Far too few women are receiving adequate support, help and treatment for the menopause.”