I Am Love: Overcoming darkness through empowerment


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“‘I AM’…. a positive affirmation. What follows those two simple words will determine what kind of life you will live,” says Amy Tung, CEO and Founder of the I AM LOVE Project.

By the age of 40, 1 in 2 people have experienced a mental health challenge. Evidence from the Mental Health Commission of Canada shows that effective community programs can make a significant difference to not only the economy but also to the health of the population.

“There are many social determinants that have an impact on our health and well-being,” Amy says. “From employment to relationships, status, finances, education, housing, gender…I’ve been there.”

Amy found her calling through that same darkness. Between wrestling with feelings of hopelessness and overwhelm, she was suddenly struck with a realization that she was meant to be an instrument of love. She started the I AM LOVE Project, a social enterprise that supports individuals to overcome physical barriers and reach their potential.

“That’s why we choose to support a smaller charity every month through a variety of fundraising models that comprise supporting mental wellness, cultivated through the support of the community, and backed up with heart.”

I AM LOVE aims to be the leading wholesaler of jewelry for a good cause. Their collection of charity bracelets are all handmade by student volunteers. The fine jewelry and women/men’s bracelet collections are handmade by individuals with addictions and mental health issues, who are working to overcome their struggles.

Over the next three years, I AM LOVE will be focusing on creating employment for those with disabilities and those overcoming mental health and addictions. People undergoing recovery treatment greatly benefit from employment – it is instrumental in helping them transition back into the community, cultivating a sense of purpose.

Since their inception in 2018, I AM LOVE has raised over $45,000 for various non-profits and charities. Their team continues to grow and create more impact. Their efforts will continue with greater impact through their Mind|BODY pop-up events, which will happen quarterly. When you purchase a bracelet or attend a fundraising Mind|BODY event, you’re directly helping a local non-profit to continue providing the essential services and assistance to the most deserving Canadians.

Learn more about I AM LOVE, and shop the bracelet collections here.

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From workshops, jewelry, fundraisers, to yoga- you name it, we do it! Lately we’ve been working diligently behind the scenes bridging another gap-creating employment for those overcoming mental health and addictions.



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