IKEA Canada renews partnership with Rainbow Railroad to support at-risk LGBTQI+ individuals for a third consecutive year © CNW Group/IKEA Canada Limited Partnership
Starting June 1, Rainbow cake makes a sweet return to IKEA stores nationwide, with every slice giving back.
IKEA Canada is proud to mark Pride season by reaffirming its ongoing commitment to 2SLGBTQ+ communities across Canada. Through sales of its limited-edition Rainbow cake, IKEA Canada will have contributed $600,000 in total by the end of this season to Rainbow Railroad, a global not-for-profit organization that helps at-risk LGBTQI+ people reach safety.
Since the partnership began, proceeds from the Rainbow cake have supported Rainbow Railroad’s mission to help LGBTQI+ individuals facing persecution and violence find safety through emergency relocation, crisis response, and advocacy.
“At IKEA, we believe equality is a human right and that everyone deserves a safe place to call home,” said Selwyn Crittendon, CEO & Chief Sustainability Officer at IKEA Canada. “Surpassing half a million dollars in total support for Rainbow Railroad is an important milestone and a reminder of what’s possible when our customers and co-workers come together for a vital cause. We’re honoured to continue this partnership and to help create a fairer and more equal world for the 2SLGBTQ+ community.”
Celebrating Pride Season Across Canada
Each year during Pride season, IKEA Canada brings its vision of creating a better everyday life for the many Canadians to life through a mix of education, advocacy, and community support. This includes:
- Ongoing partnership with Rainbow Railroad: Between June 1 and July 31, IKEA Canada donates 100 percent of the sale of its Rainbow cake to Rainbow Railroad, helping more LGBTQI+ people access safety and support.
- Raising the Intersex-Inclusive Progress Pride flag: On May 17, the International Day Against Homophobia, Biphobia and Transphobia (IDAHOBIT), all IKEA units across Canada raised the Intersex-Inclusive Progress Pride flag as a visible commitment to inclusion and equality.
- Supporting local 2SLGBTQ+ organizations: Through initiatives such as the STORSTOMMA rainbow-coloured carrier bag and local partnerships, IKEA Canada will donate up to $40,000 to local 2SLGBTQ+ organizations that create safe, inclusive spaces and advocate for positive change in communities across the country.
“Partnerships like the one we have with IKEA Canada are essential to our work,” said Ilana Landsberg-Lewis, CEO, Rainbow Railroad. “The funds raised through the Rainbow cake directly support LGBTQI+ people who are experiencing extreme risk and need urgent pathways to safety. We are grateful to IKEA Canada, its customers, and co-workers for their continued solidarity and support.”
IKEA Canada’s support for the 2SLGBTQ+ community extends beyond Pride season and fundraising initiatives. As a humanistic, values-driven company, it is committed to fostering a workplace where co-workers of all sexual orientations and gender identities feel welcomed, respected, and experience a true sense of belonging. This commitment is reflected in the global 2SLGBTQ+ inclusion plan, ongoing education on unconscious bias and inclusive practices, access to resources and training on inclusive language, and co-worker resource groups such as Rainbow Connections, which help build community, connection, and support.
The Rainbow cake will be available in IKEA stores nationwide from June 1 until July 31, 2026.
ABOUT RAINBOW RAILROAD
Rainbow Railroad is a global not-for-profit organization that helps LGBTQI+ people facing persecution based on their sexual orientation, gender identity, and sex characteristics. Based in the United States and Canada, Rainbow Railroad provides pathways to safety through emergency relocation, crisis response, and advocacy for people around the world who are at risk of violence or state-sanctioned discrimination.
SOURCE IKEA Canada Limited Partnership
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