Photo © Courtesy of Melanoma Canada
Melanoma Canada’s 7 Summits for Skin Cancer, presented by Neutrogena®, is bringing an exciting challenge across Canada and to Blue Mountain ski resort on February 7th. The virtual and live event is all about promoting the importance of winter sun safety to protect against melanoma and skin cancer. “As Canadians we tend to put away our sunscreen with our swimsuits,” said Falyn Katz, CEO of Melanoma Canada. “But sun safety needs to be top of mind year-round.”
Snow can reflect up to 88 per cent of the sun’s ultraviolet UV rays, and at higher altitudes, winter sun exposure can be just as damaging on the slopes as it is on the beach! Even on cloudy days, winter sports enthusiasts are at risk of skin damage—this is because up to 80 per cent of the sun’s harmful UV rays can penetrate cloud cover.
Both snow and strong winds can also wear away any sunscreen protection used and thereby reduce its effectiveness, so it is important to actively reapply at least every two hours. Neutrogena® has a wide range of non-greasy, lightweight, and even tinted sunscreens that make daily usage easy. With 85 per cent of melanoma and skin cancers caused by ultraviolet radiation from the sun or artificial sources like tanning beds, year-round protection is key to reducing the rise in melanoma and skin cancer cases and preventing many deaths.
In February, join us for a national 7 Summits for Skin Cancer challenge! Canadians from coast to coast will take on the exciting goal of conquering the total distance equal to the world’s seven tallest summits (approx. 49 kilometres—all while prioritizing sun safety during peak UV hours (11 a.m. – 3 p.m. local time).
Throughout the month-long challenge, participants are encouraged to track their kilometres doing their favourite winter sports using Strava. Whether you prefer to tackle the challenge solo or create a team and divide the distance, you’ll be part of an inspiring online community, sharing your accomplishments and photos while cheering each other on!
On Saturday, February 7th, Blue Mountain—one of Canada’s premier ski destinations—will host our in-person event. Enjoy an afternoon of friendly competition as you see how many laps you can ski or snowboard. Slopes Sip and Savour is perfect for all ages, skill levels and abilities, offering a fantastic opportunity to challenge yourself and raise awareness for skin cancer prevention.
The day will culminate in an après-ski mountain-top culinary adventure featuring delicious food stations prepared by The Food Network’s celebrity chefs, Massimo Capra, Lynn Crawford and friends. Enjoy live music and entertainment for all ages.
To learn more about how you can get involved in Melanoma Canada’s Slopes for Skin Cancer presented by Neutrogena®, visit 7summits.ca
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Challenge: Take on the world’s 7 tallest summits this February – NO CLIMBING REQUIRED! Simply cover the 43.29km distance it would take to summit them, at your own pace. Choose any activity that allows you to track your distance – whether it’s walking, biking, skiing, skating, or something else. This challenge is about enjoying winter activities while being sun safe. You have 28 days to complete the challenge, which is just 1.5km per day.