Showing Mothers How Much They Matter

SPONSORED CONTENT •

Photo © Courtesy of Mothers Matter Centre

Mothers have been carrying an unthinkable weight throughout the pandemic. They’ve done it behind closed doors, isolated from the outside world—the result: a nation of mothers who are under enormous pressure and often feeling invisible.

The Mothers Matter Centre (MMC) has made it their mission to ensure that these unsung heroes get the support they need. The MMC works to remind mothers that they are not invisible; they are valued, and help is at hand.

The Mothers Matter Centre does this through their flagship program Home Instruction for Parents of Preschool Youngsters (HIPPY), an evidence-based program where Home Visitors come into a family’s home to support vulnerable and isolated mothers in their critical role as their child’s first and most important teacher. HIPPY strengthens families and communities by empowering mothers to be active in Canadian society while preparing their children for success in school and life.

© Courtesy of Mothers Matter Centre

HIPPY’s Response to the Pandemic

With the onset of COVID-19 in March 2020, the HIPPY program and its Home Visitors adapted without losing a step. For many mothers, their HIPPY Home Visitor became their only contact with the outside world. Home Visitors called weekly—or more when necessary. They helped Mothers preserve the cherished HIPPY time with their children at home. They provided support for mothers coping with online schooling for their children and provided hope to mothers whose determination and resilience were tested daily. This outreach was a lifeline for families in urgent need.

“It decreased for me the loneliness and isolation and the pain of being homesick. Because we came at a time when we couldn’t even create friendships, or go to a language school… We arrived right in the lockdown, and to find someone that helps you, emotionally or physically… or to help you to find solutions is great.”

— Ruba (mother)
© Courtesy of Mothers Matter Centre

Canadians have more work to do. Recovery won’t happen on its own. It will take more than a vaccine. It will require all of us to show mothers how much they matter. It will require us to address the pandemic’s long-term psychological impacts on children. It will require us to focus not only on employment training but also on mental health and wellness.

Health and Wellbeing for HIPPY Mothers

As the pandemic rages on, many mothers continue in isolation, which means that supporting their mental health is vital. The MMC’s Health and Wellbeing program helps mothers adopt strategies and healthy coping mechanisms to navigate life as we move through, and eventually out of, the pandemic.

For $150, you can sponsor a mother in the health and wellbeing program.

Build Back Play for HIPPY Children

In isolation, play has become even more important. Between new rules at school, face masks, and parents struggling with health and financial instability, play is a way for children to relax, enjoy their creativity, and process stress. This program serves as a guide to bringing play back into our daily lives.

For $50, you can sponsor a family in the Build Back Play program.

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Home Instruction for Parents of Preschool Youngsters (HIPPY) is an evidence-based program that works in the home to support vulnerable and isolated mothers in their critical role as their child’s first and most important teacher. HIPPY strengthens families and communities by empowering mothers to actively participate in Canadian society and prepare their children for success in school and life. As the foundational program of the Mothers Matter Centre, HIPPY Canada has transformed more than 45,000 lives.

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