© Photo Courtesy of Invivo Wines
By Allie Murray
330,000. That’s how many school meals Sarah Jessica Parker’s wine company Invivo X, Sarah Jessica Parker has donated in 2021 in collaboration with FEED, an impact driven brand by Lauren Bush to fight world hunger.
FEED works closely with on-the-ground giving partners to donate school meals to 63 countries worldwide. Inspired by FEED’s mission and the immeasurable increase in food insecurity due to COVID-19, Invivo X, SJP joined forces with the organization. Through their partnership, Invivo X, Sarah Jessica Parker will support FEED by donating school meals.
“Hunger is not defined by gender, race or education and has soared across the globe exponentially in the wake of the Covid pandemic,” Sarah Jessica explained in a statement on Invivo X, Sarah Jessica Parker’s website. “It is especially heartbreaking so many children are affected.”
Every purchase of Invivo X, SJP 2020 Rosé and 2020 Sauvignon Blanc goes towards funding meals for school children around the world, with 27,500 meals donated every month by Invivo X, SJP.
The wine collection, Invivo X, Sarah Jessica Parker, curated by Sarah Jessica Parker, combines New York sass, amazing wine regions, and New Zealand winemaking tips to create delicious, special, and one-of-a-kind wines.
In 2019, Sarah Jessica Parker became a shareholder in the company, joining forces with co-founders and life-long best friends Tim and Rob to create her SJP Marlborough Sauvignon Blanc and Rosé. Since their release, the blends have been recognized in the Wine Spectator’s Top 100 World’s Best Wines and went on to win countless awards.
Earlier this year, Invivo X, Sarah Jessica Parker received three prizes at the 2021 New York International Wine Competition, winning gold for Invivo X, SJP Sauvignon Black, Invivo X, SJP Rosé. The brand was also awarded Europe’s Rosé of the Year.
On Instagram, Sarah Jessica celebrated the hat-trick of awards.
“We have to share with all who have been alongside us since Day 1,” she wrote on Instagram. “We are proud. And stunned. And honored. And delighted and ready to toast the weekend and all those who have included us in their homes, on their tables, at their parties, for special moments and celebrations.”
Invivo & Co are New Zealand’s leading winemakers. Founded in 2008, they work on one of New Zealand’s oldest wineries and have collaborated with Sarah Jessica Parker as well as actor and talk-show host Graham Norton in 2014.
Invivo X, Sarah Jessica Parker is available across the U.S. and globally and is making its way to Ontario in November. The coveted sauvignon blanc and rosé will be sold at LCBO stores beginning in November, in addition to being avilable now in liquor stores in Alberta, British Columbia, Nova Scotia, and Quebec.