Sleep Country is Building a Better Future One Good Night’s Sleep at a Time

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© Courtesy of Sleep Country

There’s an intrinsic link between purchases you feel good about and brands you can trust—especially when you consider the impact of your purchase on the world around you. With mounting environmental concerns, many of us have altered our everyday lives to make more sustainable choices, from small changes to large shifts, and we want the brands we buy from to do the same. Even better, we want our purchases to do the work for us, making a positive impact on our communities as we sleep—literally.

The Green Glove

For nearly three decades, Sleep Country has been Canada’s leading brand for one of your most important purchases: your mattress. Over time, our mattresses can wear out, sag, and cause discomfort. On average, mattresses should be replaced every six to eight years; your sleep needs can change in that time!

For that reason, a mattress is an impactful purchase, and at Sleep Country, the impact goes beyond a good night’s sleep.

In its mission to combat climate change, Sleep Country introduced the Green Glove Delivery program, which not only focuses on responsible mattress recycling but also extends to proactive tree-planting initiatives.

The Green Glove service is Sleep Country’s premium delivery service, where delivery teams fully assemble and set up new mattresses and beds for customers. Sleep Country also takes back customers’ previously used mattresses, bed frames, and box springs, and removes all packaging materials, recycling them responsibly back at its distribution centers.

“Over the last 20 years, Sleep Country has diverted over 2.9 million mattresses from landfills,” said Mary de Guzman, Director of Environmental, Social, and Governance at Sleep Country. “That’s about the height of 1,600 CN Towers!”

For every Green Glove Delivery, Sleep Country plants trees, further enhancing its commitment to sustainability and working toward its ambitious goal of planting 150,000 trees. That would take up the space of about 474 ice hockey rinks!

Teaming up with veritree, a climate tech enterprise, Sleep Country aims to plant 150,000 verified trees in Canadian regions ravaged by wildfires, particularly in British Columbia’s Cariboo region. Operating within the Tsilhqot’in First Nation, Sleep Country has enlisted the help of local Indigenous tree planters through veritree, demonstrating a deep respect for the land and its inhabitants.

This initiative not only contributes to reforestation efforts but also aids in carbon sequestration, significantly reducing carbon dioxide emissions. The impact of 150,000 matured trees is significant: they’ll be able to sequester an average of about 137,700 metric tons of carbon dioxide, which is comparable to removing nearly 35,000 gasoline-powered passenger vehicles off the road for one year. Already, a good night’s sleep is paying off tenfold.

Community Good

Sleep Country believes in the importance of quality sleep, which drives its commitment to ensuring everyone has access to a comfortable bed. With rising costs, furniture poverty has become a common reality for low-income families.

Furniture is one of the most expensive items people on low incomes are likely to purchase. Without a bed, children sleep on piles of clothes on the floor. Without a table, families eat their meals on boxes and crates. Founded in 1998, Furniture Bank shares Sleep Country’s vision of ending furniture poverty in Canada. By redistributing gently used furniture and
housewares to families and individuals in need, Furniture Bank provides essential support to vulnerable communities.

Furniture poverty is often invisible, but it can have harmful physical, emotional, and financial consequences. Sleep Country is dedicated to ensuring that vulnerable members of our communities can harness the power of a good night’s sleep, and that starts with a mattress.

In Canada, it’s estimated that close to six million mattresses go to landfills every year.

In 2023, Sleep Country worked to donate over 33,000 mattresses and recycled nearly 115,000 mattresses. By partnering with Furniture Bank, they hope to increase this number further, diverting mattresses from landfills and facilitating donations and recycling to ensure their mattresses serve a greater purpose even after use.

By raising awareness and collaborating with partners like Furniture Bank, Sleep Country ensures that individuals and families facing furniture poverty can access essential household items, promoting physical, emotional, and financial well-being within communities.

With Sleep Country, you can rest easy knowing that your decision is making a positive difference in the world.

In 2023, Sleep Country Donated over 33,000 mattresses and recycled nearly 115,000.

Learn more about Sleep Country’s sustainability efforts at ir.sleepcountry.ca/esg-reports

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Sleep Country is Canada’s leading omnichannel mattress and bedding retailer and the only specialty sleep products retailer with a national bricks and mortar footprint and an online presence.

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