WHITEWATER BREWING CO.’S LEGION LAGER © COURTESY OF WHITEWATER BREWING CO.
Stories are born outdoors. Adventure is brewed within.
For Whitewater Brewing Co., those words have always been about more than where a beer is enjoyed. They speak to the experiences that bring people together—the adventures shared, the stories retold, and the communities that make those moments feel like home.
Born along the banks of the Mighty Ottawa River in Ontario’s Whitewater Region, Whitewater Brewing Co. has built its identity around a love of the outdoors, quality products, sustainability, and a strong connection to community. More than a decade later, those values continue to shape not only what Whitewater brews, but also what it chooses to stand behind.
A BEER WITH SOMETHING TO GIVE BACK
Created in partnership with The Royal Canadian Legion, Legion Lager is a crisp, approachable Canadian lager with a purpose that extends beyond the pint.
Five per cent of Legion Lager sales go to the Legion in support of Canadian Veterans.
To date, Whitewater Brewing Co. has donated more than $125,000 through Legion Lager.
For Whitewater, that support is not tied to a single campaign or time of year. The partnership represents an ongoing commitment to an organization that has been part of Canadian communities for generations, supporting Veterans and their families while helping ensure the contributions of those who served are remembered.
Across the country, Legion branches also remain important gathering places. They are places where Veterans, families, neighbours, and friends can connect, share experiences, and find a sense of belonging.
That makes the message behind Legion Lager particularly fitting: Here’s to home.
For Whitewater, home is not simply a place on a map. It is the people who make it familiar, the friends who become family, and the places and experiences that stay with us long after the day is over. It is a simple sentiment, but one that connects Whitewater’s roots in the Ottawa Valley with the role Legions continue to play in communities across Canada.
A TOAST THAT CARRIES FORWARD
As Remembrance Day approaches, Canadians will once again pause to honour those who served and sacrificed.
November 11 is an important moment of national reflection, but gratitude and support for Canada’s Veterans extend beyond a single day. Legion Lager gives Whitewater and its customers a way to contribute throughout the year, turning an everyday purchase into ongoing support for the Legion.
Whether shared at a local Legion, cracked open around a backyard bonfire, enjoyed after a day outdoors, or raised among friends, Legion Lager brings together two things at the heart of Whitewater: a quality beer made to be shared and a commitment to giving back.
This Remembrance Day, the message behind the beer carries particular meaning. It is an invitation to remember those who served, support the Veterans and families who remain at the heart of the Legion’s work, and appreciate the people and places that make home worth raising a glass to.
Here’s to home.
For the latest brews, stories, and adventures, visit WhitewaterBeer.ca
Get your free copy of Global Heroes, jam-packed with positive news, straight in your inbox.
Located along the banks of the Mighty Ottawa River in Ontario’s Whitewater Region, Whitewater Brewing Co.’s story began with a shared epiphany between friends: that the Ottawa Valley is fertile with ingredients to make great tasting beer for well-deserving beer drinkers.