In recognition of ongoing economic challenges affecting the tourism, nonprofit sectors, Global Heroes Media has established the Media Advertising Matching Grant Program.
While the program was originally designed to assist tourism and nonprofit organizations, the Grant may also be awarded to other qualified organizations at Global Heroes’ sole discretion whose campaigns align with ou Positive News Editorial Guidelines and promote values such as community development, cultural appreciation, sustainability, and positive social impact.
The purpose of this initiative is to help organizations maintain consistent, year-round visibility — ensuring that positive, community-driven campaigns are not limited to one-time advertisements.
By providing matching advertising credits, Global Heroes enables qualified partners to extend their message across print, digital, and broadcast platforms at a lower cost, promoting continuity and long-term audience engagement.
This program reflects our commitment to supporting organizations whose missions foster community development, cultural appreciation, environmental sustainability, and positive social impact — values at the heart of the Global Heroes editorial mission.
The Media Advertising Matching Grant Program provides in-kind advertising credits, matched against an organization’s paid media placements within Global Heroes platforms.
This initiative is not a cash grant or government-funded program.
Credits are funded through Global Heroes’ internal media inventory allocations and are applied directly toward approved advertising, sponsored content, or promotional placements.
The program’s goal is to create long-term partnerships that encourage consistent storytelling, destination marketing, and nonprofit visibility throughout the year.
To qualify for participation, organizations must confirm the following:
Organization structure, non-profit / Government agency/ corporation
Preference is given to tourism organizations, nonprofits, and small to mid-sized enterprises whose messaging promotes ethical, uplifting, and socially responsible narratives.
Operating Revenue
The organization’s annual operating revenue must be less than $50 million (CAD/USD).
Editorial Compatibility
All advertising content must comply with Global Heroes Positive News Editorial Guidelines, ensuring that messaging promotes ethical, uplifting, and socially responsible narratives.
Matching Basis: Global Heroes will match an approved organization’s paid advertising spend with an equivalent value of in-kind media credits.
Credit Nature: Credits are non-cash and non-transferable; they may be used solely toward advertising placements within Global Heroes’ print, digital, and broadcast media.
Funding Source: Matching credits are internally funded through Global Heroes’ own media inventory allocations.
Approval: Participation is subject to editorial review, availability, and formal confirmation via insertion order or advertising agreement.
Expiry: Unused credits expire if not applied within the agreed-upon publication period.
Non-Cash Nature
This program provides in-kind advertising credits only. Credits hold no cash value and cannot be redeemed, refunded, or transferred for monetary compensation.
Independence from Government Programs
The Media Advertising Matching Grant is a privately administered initiative.
It is not affiliated with or endorsed by any governmental agency, public body, or financial institution.
Transparency and Fair Practice
All terms, conditions, and eligibility requirements are clearly disclosed to applicants.
Global Heroes complies with all applicable laws governing advertising and marketing communications, including:
The Competition Act (Canada) — sections 52 and 74, prohibiting false or misleading representations in commercial advertising.
The Federal Trade Commission Act (U.S.), Section 5 — prohibiting unfair or deceptive acts or practices in commerce.
Relevant provincial and state consumer protection statutes.
No Guarantee of Award
Submission of an application or declaration form does not guarantee approval.
Credits are allocated at the sole discretion of Global Heroes Media based on eligibility, editorial alignment, and inventory availability.
Editorial Integrity
Acceptance into the program does not imply endorsement by Global Heroes of any product, organization, or service.
All approved content must meet Global Heroes’ editorial standards and may be subject to revision to ensure compliance with those guidelines.
Modification and Termination
Global Heroes reserves the right to modify, suspend, or terminate the program, or alter its terms and conditions, at any time without prior notice.
By participating in the Media Advertising Matching Grant Program, applicants acknowledge that:
For questions about eligibility, program structure, or editorial guidelines, please contact: Global Heroes Media – Grant Administration Team – info@globalheroes.com