© Courtesy of Melanoma Canada
7 Summits Snowshoe Challenge for Skin Cancer presented by Neutrogena is an epic winter event to raise funds and awareness on important of winter sun safety
The virtual and live event is all about promoting the importance of winter sun safety to protect against melanoma and skin cancer.
“As Canadians, we tend to put away our sunscreen with our swimsuits,” said Falyn Katz, CEO – Melanoma Canada. “But sun safety needs to be top of mind year round.”
Snow can reflect the sun’s UV rays by up to 88 per cent, this combined with a higher altitude can make winter sun every bit as damaging on the slopes as it is on the beach! Even on cloudy days, winter sports enthusiasts are at greater risk of skin damage—this is because up to 80 per cent of the sun’s harmful UV rays can penetrate cloud cover. It is also important to understand that both snow and strong winds can wear away any sunscreen protection used and thereby reduce its effectiveness, so it is particularly important to actively reapply at least every two hours.
Eighty-five per cent of melanoma and skin cancers are caused by ultraviolet radiation from the sun or artificial sources like tanning beds. By protecting ourselves year-round, we can curb the rising rates of melanoma and skin cancers and prevent many deaths as a result.
In February, the virtual 7 Summits Snowshoe Challenge begins and Canadians from coast to coast to coast will strap on their snowshoes all month long and head out to trails to tackle the distance equivalent to the world’s tallest peaks (just over 43 km). The challenge can be taken as a team, or solo. Complete all seven summits or just one—every step counts! Be a part of our online community and share accomplishments, photos, and know that we’re with you every step of the way!
On March 4, Duntroon Highlands will again play host to a family friendly version of the 7 Summits Snowshoe Challenge. People of all ages and all abilities are welcome. The event features an “Olympic-style” village, live music and entertainment, and delicious winter treats. It will be hosted by Global News Anchor, Alan Carter and Broadcast Journalist and TV Host, Mike Arsenault.
Learn more about how you can get involved in Melanoma Canada’s 7 Summits Snowshoe Challenge for Skin Cancer presented by Neutrogena visit, 7summits.ca.
Melanoma Canada, formerly Melanoma Network of Canada is pleased to introduce our new logo and brand. This new, animated logo is represents more than just words, it highlights, the uniqueness of each melanoma, and showcases some forms it can take (different colours, shapes and sizes).