Good Things in Small Boxes

Images Courtesy of © Bookworm Box

By Allie Murray

Since New York Times Bestselling Author Colleen Hoover released her first book, she has received overwhelming support from readers, which encouraged her to find a way to give back to other authors like herself and charities across the U.S.

Hoover joined forces with fellow author Lin Reynolds and book cover designer Murphy Rae to start The Bookworm Box, a monthly book subscription box that gives back to readers and local charities.

The Bookworm Box fosters a love for reading, and 100 percent of the profits are donated to charities across the country. To date, the box has donated more than $1 million to more than 400 charities, most recently including the East Texas Crisis Center, Dyslexia Association, The NAACP Legal Defense and Education Fund, and many more. So far in 2022, the team has donated more than $50,000 to charity.

Every box comes with an autographed book, reading accessories like bookmarks, and other reading goods.

“The method by which we choose our books comes down to authors who express interest in being featured, as well as authors who are in high demand from our subscribers,” co-founder Rae explained. “We tend to put an emphasis on independently published books and try to purchase most of our swag items from small businesses.”

the bookworm box
L-R: Murphy Rae, Colleen Hoover, and Lin Reynolds at The Bookworm Box warehouse © Courtesy of Bookworm Box
the bookworm box
A past Bookworm Box © Courtesy of Bookworm Box

Working with a small team, the Bookworm Box loves to hear directly from their subscribers about what charities to support.

“We have a form on our website that charities can fill out to request grants, and most of our monthly subscription funds go to those organizations,” Rae shared. “Occasionally, we will do a special fundraiser and select organizations that are either important to one of the authors we’ve worked with or someone on our team.”

Rae also explained that they are starting to emphasize charities that support literacy efforts or tackle food insecurity. Similarly, the June Bookworm Box is set to feature LGBTQ+ authors and donate to an LGBTQ+ charity in celebration of pride month.

The Bookworm Box makes it easy to discover a passion for reading and grow a collection of books in the romance and young adult genres. There are seven different boxes to choose from: The Digital Box, The Minimalist Box, The Author Stalker Box, The Swag-Tastic Box, The It’s All About the Books Box, The Digital Box YA, and The Swag-Tastic Box YA.

“The book community and their love for reading has been instrumental in the success of our subscription program,” Hoover explained. “The power of reading reaches so far beyond the individual and the book, and our ability to help numerous charities is proof of that.”

To continue to pass on acts of kindness, Bookworm Box launched The Kindness Gift, an initiative that the subscribers of the box created.

The Kindness Gift is a gift you can purchase for an anonymous person. It costs $15 and includes one book and some book goodies. You can also submit someone who deserves some extra kindness by submitting the Nominate Kindness Recipient form.

To donate their profits to charities in need, the Bookworm Box team works with a group of dedicated volunteers and authors who donate their books and time to make sure each box contains an autographed novel.

Hoover has been publishing books since 2012, now with more than 20 titles to her name. Online she has built up a wide following base through the #BookTok hashtag on TikTok, bringing some of her older novels back into the spotlight and climbing the New York Times bestseller list.

“It was surreal and still is surreal,” Hoover told Glamour earlier this year. “The first time I was told I made the New York Times in 2012, I didn’t tell anyone for an entire day because I didn’t think it was true. And that’s pretty much how everything has gone since then. It takes time for the good things to sink in. My husband and I still sometimes look at each other and say, ‘How did this happen? Why did this happen?’”

Earlier this year, Hoover published Reminders of Him and announced a prequel to her fan-favorite novel It Ends with Us, titled It Starts with Us, scheduled to release in October 2022.


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