Halle Berry attending the 2018 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 4, 2018 in Beverly Hills, California. 04 Mar 2018. Regina Wagner/Geisler-Fotopress/picture-alliance
Halle Berry and her stylist have become involved in a scheme unveiled by marketing firm Walker Drawas.
Halle Berry is endorsing a new initiative offering Black, indigenous, or person of colour (BIPOC)-founded brands a year-long partnership with a top marketing firm for free.
The brainchild of Walker Drawas, a full-service entertainment marketing agency specializing in celebrity, influencer, experiential, media and public relations strategies, Halle and her stylist Lindsay Flores have voiced their support for the scheme, which Walker Drawas founders Jennifer Walker and Adam Drawas have called The Brand Lab.
Emerging brands will be awarded with a full year complimentary service from Walker Drawas, a company where both Halle and Lindsay sit on the advisory board.
“There is a significant opportunity to create resources and guidance for young BIPOC creatives who historically haven’t been granted equitable experiences within their industries,” the Oscar winner said in a statement. “(Programmes like The Brand Lab) can help make meaningful change in the fashion industry and beyond.
“My stylist, Lindsay Flores, and I have always sought out new designers and brands to work with to lift up new creatives, and with this program, we hope to focus that support directly into seeing their businesses thrive.”
Stating that the lack of opportunities given to the BIPOC community in fashion is down to “systemic racism,” Adam explained what spurred him on to create The Brand Lab.
“Certain people just don’t get the same opportunities as others,” he said. “This is an opportunity for us to level the playing field.
“Being able to just give everybody access by taking away the factor of financing, because it does so often come down to what you can afford.”