Pele brings sporting stars together for charity auction

Brazilian soccer legend Pele is seen in Paris, April 2, 2019. Picture taken April 2, 2019. REUTERS/Christian Hartmann


By Andrew Downie

Want a Brazil jersey owned by Pele? An All Blacks shirt signed by Dan Carter? A New York Yankees photo autographed by Derek Jeter? David Beckham’s AC Milan shirt?

Those items, plus others from Cristiano Ronaldo and Kylian Mbappe, are among 229 that will be up for sale this month at an auction organized by Pele for the foundation he created in 2018 to help underprivileged children.

The Brazilian, the only player to claim three World Cup winners’ medals and a man often called the greatest footballer of all time, said all monies raised would help Brazil fight against and recover from the COVID-19 pandemic.

So far, 575,000 people have died in Brazil from COVID-19, the second-highest death toll globally after the United States.

“Pele is such a legend, he’s an icon and other sports stars look up to Pele,” Martin Nolan, Executive Director and CFO of Beverly Hills-based Julien’s Auctions, told Reuters.

“Because he was at home in his bubble he had the time to focus on this project.”

Pele has provided some of his own items for the Sept. 22 auction, but he has also called in favours from friends in the sport and entertainment worlds.

There are Brazil, Santos and New York Cosmos jerseys and photos autographed by the 80-year-old Pele, and others signed by ex-Brazil teammates such as Rivellino, Jairzinho, and Clodoaldo.
Mario Zagallo, the revered 1970 Brazil World Cup-winning side coach, who turned 90 earlier this month, also contributed, as did Neymar, Roberto Baggio, and Roger Milla.


World Cup winner Franz Beckenbauer signed several photographs from his New York Cosmos and West Germany days, and shirts and equipment used in basketball, American football, field hockey, and water polo are also up for grabs. There’s even a match ball from the 2015 Champions League final! One of the items expected to fetch a high price is a gold-plated bronze cast of Pele’s foot made by celebrity sculptor Dante Mortet.

Outside of soccer icons, stars like Justin Timberlake, Maria Sharapova, Mark Wahlberg, and the NBA have all donated items.

“Anything from Pele people will want, but you mention Ronaldo, you mention Mbappe, those icons will be sought after,” said Nolan of the Portugal and France forwards.

“But because it is a charity auction people always show up, they are always extremely generous and they pay more than in a normal auction because they know it is going to a good cause.”
This is not the first auction organized by Pele. In 2016 he auctioned more than 1600 items from a collection he accumulated over six decades in the limelight and raised 3.6 million pounds ($4.90 million).

This latest auction will take place at the Mall Galleries in London and is open to online bidders.


Global Heroes Logo Grey

Get your free copy of Global Heroes, jam-packed with positive news, straight in your inbox.

Your subscription could not be saved. Please try again.
Your subscription has been successful.

Global Heroes Podcast


Subscribe to our Newsletter and Access all issues of Global Heroes News straight in your inbox. 100% free, no purchase necessary, for life. Uplifting stories, highlighting the inspirational efforts of everyday people, celebrities, and organizations, who are diligently working together towards practical solutions to global problems.